What is Search Engine Optimization?
Search engine optimization (SEO) is the practice of improving the visibility of a website or a web page in search engine results pages (SERPs). In simpler terms, the art of making your website more discoverable for relevant searches on Google, Bing, and other search engines and prominent when potential customers search for relevant keywords. SEO entails optimizing a variety of its components, including keywords Meta tags and backlinks.
SEO Activities
- Keywords Research
- Website onsite audit
- Website Technical audit
- Mobile Compatibility Test
- Spam Backlinks Audit
- Traffic Trends Analysis
- Competitors Research
- Content Analysis
- Mobile Compatibility Test
- Spam Backlinks Audit
- Traffic Trends Analysis
- Onsite Blog Posting
- Heading Tag Optimization
- Crawler Errors optimization
- XML Sitemap Submission
- Rebots.Txt Creation/ Analysis
- Meta Tags Technical SEO
- Content Optimization
- Canonical issue Fixing
- Site Architecture Analysis
- Hyperlinks Optimization
- Duplicate Content Analysis
- GSC/GWT Setup
- SSL Check
- Noindex/Nofollow Tag Check
- Iframes Check
- Accidentally Hidden Content Check
- Broken Link Errors
- GA Goal & Ecommerce Tracking Setup
- Social Bookmarking
- Article Submission/Guest Posting
- Press Release posting
- Business Profile Listing
- Blog Creation & Postings
- Image Promotion (if Applicable)
- Video Marketing ( if Client Provides)
- Local Business Listing
- PDF Sharing (if Client Provides)
- Classified Ad Promotion
- On Site Blog Promotion
- Review Website Submission
- Authority Directory Submissions
SEO Benefits
Increased website traffic
When your website ranks higher in search results, you are more likely to be seen by potential customers. This can lead to a significant increase in website traffic.
Brand awareness
When your website appears at the top of search results, it helps to build brand awareness and credibility. This can be especially beneficial for businesses that are just starting out.
Higher conversion rates
People who are actively searching for your products or services are more likely to convert into customers. This is because they are already interested in what you have to offer.
Cost effective marketing
SEO is a relatively cost-effective way to market your business. Once you have optimized your website, you will continue to benefit from increased traffic and leads without having to pay for each click
Long-term results
Unlike some other marketing tactics, SEO has long-term benefits. Once you have optimized your website, you will continue to see results for months and even years to come
SEO Audit
- Competitor analysis
- Keyword Research
- Technical Optimization
- Onsite Optimization
- Link Building
- Competitor Analysis
- Top Competitor
- Potential keywords
- Backlink Audit
- Key word research
- Search volume
- Relevancy
- Competition
- Site Audit and Fixes
- All Technical issues
- Onsite Optimization
- Content Development
- Link Building
- Authority Link building
- Local Citations building
- Spam Blacklinks Audit
- Reporting
- GA Reporting
- SEO Task Reporting
- Kerywords Ranking Report
SEO Packages Deliverables
| Packages | Basic | Basic Plus | Small Business | Corporate Plan | Enterprise Plan |
|---|---|---|---|---|---|
| Price/ Monthly | 140$ | 275$ | $350 $ | 430 $ | 575 $ |
| No of Targeted Keywords | 10 | 25 | 50 | 70 | 100 |
| In-Detail Website Analysis | Yes | Yes | Yes | Yes | Yes |
|---|---|---|---|---|---|
| Competitor Backlink Analysis | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Competitor 4 |
| No of Targeted Keywords | 10 | 25 | 50 | 70 | 100 |
| Inbound Content Marketing | Monthly Deliverables | ||||
|---|---|---|---|---|---|
| Onsite blog writing & posting | 0 | 1 | 2 | 3 | 4 |
| Gust posting content | 2 | 4 | 4 | 6 | 8 |
| Third Party Blog content posting | 1 | 2 | 3 | 4 | 5 |
| Press Release writing & Distribution | NA | NA | NA | 4 | 5 |
| Review posting | 1 | 1 | 2 | 2 | 3 |
| Ads Posting | 1 | 1 | 1 | 2 | 2 |
| Technical website Analysis | |||||
|---|---|---|---|---|---|
| Crawl Errors | Yes | Yes | Yes | Yes | Yes |
| Webpage Design Analysis | Yes | Yes | Yes | Yes | Yes |
| Dead Pages /Broken Links | Yes | Yes | Yes | Yes | Yes |
| Fixing Search Enginge Ranking Report | Yes | Yes | Yes | Yes | Yes |
| Baseline Search Engine Ranking Report | Yes | Yes | Yes | Yes | Yes |
| On-Site Optimization | |||||
|---|---|---|---|---|---|
| Meta Tags Optimization | Yes | Yes | Yes | Yes | Yes |
| Content Optimization | Yes | Yes | Yes | Yes | Yes |
| Image Optimization | Yes | Yes | Yes | Yes | Yes |
| XML Sitemap Creation / Analysis | Yes | Yes | Yes | Yes | Yes |
| Robots.txt Creation/ Analysis | Yes | Yes | Yes | Yes | Yes |
| Canonical Issue Fixing | Yes | Yes | Yes | Yes | Yes |
| Google Analytics Set Up | Yes | Yes | Yes | Yes | Yes |
| Google Webmaster Tool Set Up | Yes | Yes | Yes | Yes | Yes |
| On Site Blog Integration | Yes | Yes | Yes | Yes | Yes |
| Site Architecture Evaluation | Yes | Yes | Yes | Yes | Yes |
| Rich Snippets / Markups implementation | Yes | Yes | Yes | Yes | Yes |
| URL Optimization (Static & Dynamic) | Yes | Yes | Yes | Yes | Yes |
| Hyperlinks Optimization | Yes | Yes | Yes | Yes | Yes |
| Off-Page Optimization | Monthly Back lings Deliverables | ||||
|---|---|---|---|---|---|
| Authority Directory Submissions | 2 | 3 | 5 | 5 | 6 |
| Social Bookmarking | 5 | 5 | 5 | 8 | 12 |
| Article Submission/Guest Posting | 2 | 4 | 5 | 6 | 8 |
| Press Release posting | 0 | 0 | 0 | 1 | 1 |
| Business Profile Listing | 2 | 3 | 4 | 4 | 5 |
| Blog Creation & Postings | 1 | 1 | 2 | 4 | 6 |
| Image Promotion (if Applicable) | 1 | 3 | 3 | 4 | 6 |
| Video Marketing ( if Client Provides) | Yes | Yes | Yes | Yes | Yes |
| Site Architecture Evaluation | 2 | 3 | 4 | 4 | 5 |
| Local Business Listing | 2 | 3 | 4 | 4 | 5 |
| PDF Sharing (if Client Provides) | 1 | 3 | 4 | 4 | 5 |
| Classified Ad Promotion | 1 | 1 | 1 | 2 | 2 |
| Google Business Page Creation | Yes | Yes | Yes | Yes | Yes |
| Hyperlinks Optimization | Yes | Yes | Yes | Yes | Yes |
| Scribd Pages | 2 | 2 | 3 | 3 | 5 |
| On site Blog Promotion | 2 | 3 | 3 | 6 | 8 |
| Review website Submission | 1 | 1 | 2 | 2 | 3 |
| Onsite Blog posting | 1 | 2 | 2 | 3 | 3 |
| Approximately link per Month | 25 | 35 | 45 | 60 | 80 |
| Montlyt Reporting | |||||
|---|---|---|---|---|---|
| Search Engine Ranking Report | Yes | Yes | Yes | Yes | Yes |
| Search Engine Ranking Report | Yes | Yes | Yes | Yes | Yes |
